There is a lot of opacity in Kenya’s real estate market. The industry is somewhat fragmented, and availability of data/information in the public domain, till recent times has been limited. Moreover, the real estate industry is still locally orientated with every market behaving in its own unique way. Nevertheless, mapping the terrain and making sense of it is vital for investors and end users, corporate occupiers and developers, and this is where the division of FAPCL Group in charge of market research and industry observation comes in.

It is important for all real estate stakeholders to be able to understand and adapt to local market dynamics, and at the same time remain attuned to global trends. All these factors highlight the importance of market research consultants in today’s market. Thanks to these consultants and their deployment of expert teams to collect and analyze information, the industry is now on its way to developing a robust database and is able to use advanced analytics to forecast numbers and trends, and thereby decipher market trends across different real estate asset classes.

As the market evolves, the market research industry too will continue to change over the coming years. Today, FAPCL Market News has two roles – to manage data and address data needs of clients, and to provide expert advisory services. Going into the future, the role of data will increase as the industry becomes more transparent and technology gets increasingly integrated, aiding in data collection. Unprecedented methods of data analytics will also enable new understandings of the industry and therefore ensure the provision of insightful reporting.

On the other hand, the advisory role will increase to an extent that it could very well play a dominating role in the Kenyan real estate industry. If we study what has happened in the developed world, it is evident that there has been a clear focus on specialization, and a concurrent increase in the role played by advisory services such as FAPCL Market News. This focus will enable our industry experts to ensure that the market makes sense in order to aid you in making informed decisions.